Burberry's 2020 London show, while overshadowed by the burgeoning global pandemic, remains a significant moment in the brand's history. It showcased a pivotal shift in Riccardo Tisci's creative direction, a move towards a more inclusive and sustainable future, all while grappling with the unprecedented challenges of a world on the brink of lockdown. This article will delve into the intricacies of the collection, its presentation, the broader context of Burberry's evolving identity, and the company's ongoing commitment to ethical practices, as evidenced by its Modern Slavery Statement.
The Collection: A Fusion of Heritage and Modernity
The Burberry 2020 London collection was a compelling blend of the house's rich heritage and Tisci's contemporary vision. It wasn't a radical departure from previous seasons, but rather a refinement and consolidation of his established aesthetic. The show, held in a dramatically lit space, showcased a range of pieces that resonated with both the brand's established clientele and a younger, more diverse audience.
Tisci's signature elements were present: the sharp tailoring, the exploration of contrasting textures, and the recurring use of the Burberry check. However, the collection felt more relaxed and less overtly extravagant than some of his previous offerings. There was a focus on practical yet stylish pieces, reflecting a shift towards a more wearable and accessible luxury.
Key pieces included:
* Reimagined trench coats: The iconic trench coat, a cornerstone of the Burberry brand, was reinterpreted in various fabrics and silhouettes. From classic styles in muted tones to more experimental versions with bold graphic prints, the trench coat remained a central motif, demonstrating the brand's commitment to its heritage while embracing innovation.
* Elevated streetwear: Tisci's expertise in blending high fashion with streetwear elements was evident in the collection. Hoodies, track pants, and oversized knitwear were incorporated seamlessly alongside more formal pieces, creating a cohesive and versatile wardrobe.
* Bold prints and graphics: The collection featured a range of striking prints and graphics, often incorporating the Burberry check in unexpected ways. These prints added a youthful and vibrant energy to the collection, further demonstrating the brand's evolving aesthetic.
* Focus on craftsmanship: Despite the more relaxed silhouettes, the collection emphasized the exceptional craftsmanship for which Burberry is renowned. The meticulous detailing, the quality of the materials, and the precision of the tailoring were all evident, underscoring the brand's commitment to luxury.
The color palette was largely muted, with earth tones, greys, and blacks dominating. However, pops of vibrant color were strategically used to add visual interest and highlight key pieces. The overall effect was one of sophisticated elegance with a touch of rebellious energy.
The Burberry Fashion Channel and the Show's Reach
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